Our XC models take you further in and higher up, helping you to locations you could never reach in a regular car. That's why we've launched Volvo Cross Country Travels – your guide to the most spectacular destinations in Scandinavia. From killer whale safari in Narvik to ice climbing in Rjukan.
Case study:
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Web:
The Top 50 Scandinavian Adventures:
The Volvo XC Cars:
We also made a few short films to highlight some of the destinations in the guide.
App:
The guide also came in pocket format. When you checked in at the locations you recieved a badge to share on facebook showing friends where you've been. You also received the badge in the post to stick on your car.
Print:
Commercial:
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Outdoor:
