(The movie above is 1 minute 37 seconds)
Fisherman's Friend is all about friendship (strong ones). So is Facebook, and it is also an enormous web of people, all linked together on some level, via their friends. This means that if you start on a random Facebook-profile somewhere and start clicking your way from person to person through their lists of friends, you should be able to end up on one of your own friends at some point. We turned this idea into a game where you could virtually travel the world on Facebook and try to find your way home to a friend. By clicking yourself through people's friend lists, from friend to friend in country after country you would eventually end up finding your way home to one of your own friends. In the end you could win your trip for real, an opportunity to connect in real life.
True Friendship. Strongest there is.